Make the best of existing business models and design new ones
Be recongized as an economic player committed to change, thanks to new styles of management and leadership
Become a manager of managers able to implement research breakthroughs in your team.
Global crises follow one another at an unprecedented pace jeopardizing the world’s economic stability through successive interlocking commotions: financial crises, debt crises, and competitiveness crises due to the emergence of new economic powers. Also, political unrest is spreading too, and numerous countries are calling into question the existing governing systems, particularly in Northern Africa, and the Middle East.
The difficulties of the European integration policy and the problems regarding the common currency add to the complexity of the constraints that weigh heavily on businesses’ strategies.
Moreover, the Internet revolution in Management and Marketing is disrupting the management and organization styles of the economic agents.
Therefore, in the midst of an economic crisis, while consumption is, at its best, slack, e-commerce is riding high on a double digit growth.
Should we just wait and see and witness the destruction of our economic agents, as well as those of our businesses, by staying put; or should we, in the midst of the current storm, look for new opportunities?
Designing new Business Models, facilitating their emergence in today’s organizations and businesses, and guaranteeing them the best chance to succeed by defining management models adapted to our time, to the current economic system and to the economic agents and compatible to ethics as well; such is the ambition of the MBA of IDRAC: “Businesseering: engineering new business models” intended for offering businesses and managers the opportunity to prepare their new Business Models and secure their economic future.
Language of instruction : English
Type : Full-time or Part-time
Duration : 500 hours. 1 year full-time, 2 years part-time
Participants : International and French students
Intakes : September
Cluster 1: Personal Development as Change Actor
Cluster 2: Resources to Change
Cluster 3: Business Models’ Evolution
Cluster 4: Detect, Decode & Influence the Changes
The tuition fees for the Bachelor in Marketing and Business Management at IDRAC Business School are:
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