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Post-graduate programs / MBA

The common key academic components of the programs :

  • A rich and varied pedagogy from e-learning to individual coaching, business games and role plays and real life case study
  • A focus on real life company cases with a consulting mission
  • A final dissertation with a topic chosen by the student and benefiting from an individual coaching by IDRAC faculty

 

 

MBA IN STRATEGY & BUSINESS INNOVATION

MAJOR INTERNATIONAL BUSINESS DEVELOPMENT

CERTIFIED LEVEL 7 BY THE FRENCH GOVERNMENT “MANAGER DE LA STRATÉGIE COMMERCIALE ET MARKETING”

This one-year program, recognized by the French Ministry and worth 60 ECTS credits, provides you with the management tools necessary to become tomorrow’s business manager in international corporations. It gives the opportunity to learn by doing, while guaranteeing academic excellence. The focus on the program is on business innovation and the acquisition of marketing and sales skills.

  • Example of modules:
  • Rethinking business model
  • Innovation process, ideation and disruption
  • Management of value creation
  • Digital business strategy

 

MBA IN STRATEGY & BUSINESS INNOVATION

MAJOR WINE INDUSTRY

CERTIFIED LEVEL 7 BY THE FRENCH GOVERNMENT “MANAGER DE LA STRATÉGIE COMMERCIALE ET MARKETING”

This one-year program, recognized by the French Ministry and worth 60 ECTS credits, provides you with the necessary management tools to become tomorrow’s business managers in international corporations. It provides with advanced knowledge and skills linked to the specific field of wine industry (marketing, tourism, exports and business management).

Example of wine industry specialized modules:

  • International wine business development strategy
  • Design and implementation of a cross channel marketing strategy in the wine industry
  • Supply chain management in the wine industry
  • International sales plan in the wine industry